What is Our Club’s D.N.A.?

Interesting article, below. I think it’s important to always ask questions, reevaluate, innovate, and strive for a higher standard in everything we do. I want soccer to be a positive, life-changing activity for every one our players.

“What is Your Club’s D.N.A.?” by Todd Beane, Founder of TOVO International (Changing the Game Project, January 24, 2016).

What is most intriguing to explore is if our club understands itself. Does our sport organization know what it does not alter? Do we know to what it commits wholeheartedly? Do we have a DNA woven into a double helix of values and purpose?